PRIMIS offers a comprehensive suite of data, data management, technology, and analytic services to help its middle market clients acquire and retain profitable customers. PRIMIS offers multi-channel, end-to-end information-based marketing solutions across the entire database marketing process workflow, including data solutions, database build and access, professional services, modeling insight, and descriptive, predictive, and custom modeling.

Data Sources & Channels
PRIMIS provides its clients with one of the largest multi-sourced, compiled data solutions in the country. PRIMIS offers compiled data from more than 400 sources, including the country’s leading marketing data providers, hundreds of specialty data sources and its own proprietary data sources, both online and offline. The use of multiple data sources enables PRIMIS to identify and fill gaps found within individual data sources, and to provide more comprehensive data solutions.

PRIMIS’ sales/customer service teams include several vertical market specialty groups. These groups have developed expertise, market knowledge, and client industry presence in order to better understand specific vertical market challenges and provide industry-specific solutions.

PRIMIS’ multi-source data capabilities, coupled with its vertical market focus, allow it to offer very specialized data solutions to its clients.

Multi-sourced Data
PRIMIS has strong relationships with the leading data providers and hundreds of specialty data sources. PRIMIS provides "data source neutrality" by recommending the best (i.e., highest ROI) data sources for its clients and their specific needs.

Proprietary Data Sources
PRIMIS provides unique, proprietary data to add value to multi-sourced consumer and business data. Clients use this data primarily as a propensity index when appended to an existing database or as a specialized data source to augment a master file.

Online Data Sources
PRIMIS delivers online lead generation and data collection capabilities to clients through its RedSail Interactive registration and co-registration services. PRIMIS provides tools that are designed to assist clients in their efforts to acquire targeted, permission-based marketing data online.

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Proprietary Data Channels
PRIMIS provides a variety of proprietary data channels and access tools to assist clients in their data sourcing and database marketing efforts.

AccuLeads acts as the web interface for clients to access the largest PRIMIS databases. This technology enables users to gain immediate access to direct mailing lists, telemarketing lists, and sales leads on a self-serve basis via the website, www.acculeads.com. Clients can upload customer and prospect files from a number of databases containing data focused exclusively on new homeowners, businesses, consumers, residential and business occupants, real estate owners, new borrowers, and new movers. Specific criteria can be added to these data lists such as zip codes, dwelling types, and age. Users are then provided with a prospect list based on their search criteria that can be delivered and paid for online.

AlumniFinder (www.alumnifinder.com) is a web-based, self-service solution that helps university development and alumni departments find and verify current contact information for alumni, through both a web-based online look-up service and batch process. AlumniFinder also offers optional e-mail and wealth score and donor propensity models. This service also includes a dashboard technology that allows clients to count, extract, and report from their alumni donor files.

Data Platform Solutions provide a desktop or web-accessible dashboard for hosted prospect and customer databases. Data Platforms help clients maximize the value of their customer or prospect data investments by providing integrated count and extract, data hygiene, data enhancement, reporting, analytics, basic campaign management, and more. Data Platforms can be delivered as either licensed software deployments or fully hosted web-accessible solutions.

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Data Processing & Database Management
PRIMIS provides data processing and database management services including data integration, data enhancement, database management, and data measurement capabilities for final campaign output. PRIMIS’ proprietary data management solutions include: DataBase Studio, a tool used for queries and database processing; Marketing360, a real time campaign management and analysis platform; and Report360, an on-demand campaign reporting tool. PRIMIS’ clients benefit by capitalizing on investments made in their existing systems, incorporating multiple data sources into their existing data, and enabling direct access to their marketing information using non-technical tools.

Marketing360 is a hosted campaign support platform that provides real time analysis of a client’s marketing databases. Marketing360 includes a campaign-planning tool and response management repository that enable access to instant list selection and online custom reports. It provides a unified view of all relevant data and enables multi-channel marketers to access and analyze this data.

Report360 provides on-demand standard and ad hoc reports. Report360 provides immediate access to campaign, channel, product, and customer data in order to assist in campaign planning and response analysis. This tool allows clients to create either standard or unique reports and gives them the capability to export the information to a spreadsheet for further analysis.

DataBase Studio is PRIMIS’ proprietary technology that allows sophisticated queries and database processing work steps to be developed by using a drag-and- drop visual programming environment. This technology integrates client data such as customers, prospects, sales locations, and transaction values with compiled and proprietary PRIMIS data such as U.S. consumer and business information, demographics, email addresses, and contact information. This information is then uploaded into DataBase Studio where a wide range of data management processes can be performed including: custom merge/purge, de-duplication, data enhancement, consumer e-mail append, business e-mail manufacturing, file builds, disparate data source integration, and custom score creation. The resulting information is offered on the web-accessible Data Platform dashboard. This allows clients to access the information from any location and download the data to their systems.

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Marketing Insight
PRIMIS offers its customers marketing insight through professional services, analytical capabilities and easy-to-use yet powerful technology tools enhance the value of a client’s marketing data. Through sophisticated, statistical-based predictive modeling, PRIMIS can help clients develop a data mining program to determine their best and most profitable customers, evaluate risk, and create more effective marketing campaigns. PRIMIS accomplishes this through its professional service offerings, customized analysis, and automated modeling tools.

Professional Services are provided by veteran marketers with relevant vertical market expertise. PRIMIS specialists in this area typically have had prior database marketing experience in the financial services, catalog, club, and/or multi-channel retail industries. PRIMIS’ professional services teams act as virtual extensions of a client’s marketing department and invest in understanding a client’s business strategy and definition of success. With a clear plan in place, the professional services group helps clients identify how to acquire, enhance, store, and update the marketing data needed to make effective decisions. PRIMIS’ professional services teams have a deep understanding of the client’s industry and can provide industry-specific recommendations to the client in areas such as data-driven analysis, audience targeting, channel integration, and campaign consultation.

Customized Analysis services create profile, predictive, and segmentation models at both the business and consumer levels. PRIMIS incorporates a cross-validation approach to these modeling initiatives. First, a random sample containing fifty or sixty percent of a client’s records is drawn upon to build the model. The remaining records are later used to test the model’s findings. Next, the client’s data is combined with supplemental multi-sourced data. PRIMIS utilizes a wide array of statistical means and analytical tools to analyze the data and build models, including chi-squares, coefficients, standard deviations, beta weights, and logits. After the data is modeled, a profile is identified based on its defined and scored propensity to be a potential customer. Finally, the client can identify potential prospects and cross-sell opportunities based primarily on revenue potential and identified business demographics.

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©2007 PRIMIS Marketing Group, Inc., a Parthenon Capital LLC. portfolio company.