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RedSail Media Acquires GetRelevant from LYCOS, Expands Lead Generation Offering Norwalk, CT. November 17, 2006 — RedSail Media, a PRIMIS Company, today announced the acquisition of GetRelevant from LYCOS, Inc. GetRelevant, an early pioneer of internet co-registration and online lead generation, brings an extensive client base, affiliate network, and experienced team to RedSail. The move is the latest step in RedSail’s rapid expansion providing ‘beyond the click’ performance marketing services. GetRelevant will augment RedSail’s lead generation network, which helps advertisers source high quality prospects by engaging and monetizing the audiences of premier website partners. According to RedSail President, Jeff Wilkins, “GetRelevant will expand the scale of our lead generation business, providing access to new clients and website partners. Equally important, GetRelevant’s management team brings extensive industry experience and insight to RedSail”. Founded in June of 1999, GetRelevant was acquired by LYCOS in October, 2002. Commenting on the transaction, Dan Sullivan, Senior Vice President of LYCOS, said “LYCOS divested GetRelevant as part of our increased focus on LYCOS’s strategy of becoming a leading community for high quality broadband entertainment content. With RedSail, GetRelevant can continue to grow its lead generation business, and we look forward to a close working relationship with RedSail.” Founded in 2003 as CogReg 360, RedSail Media is a member of the PRIMIS Marketing Group. PRIMIS President, John Healy characterized the acquisition as “An exceptional opportunity, clearly supporting our buy and build strategy. It’s a direct response to requests from PRIMIS clients who seek a more integrated, multi-channel approach to prospecting.” He continued, “GetRelevant simply couldn’t be more aligned with the PRIMIS business from our business and our client’s perspective.” The business will operate under the RedSail Media name. Terms of the purchase were not disclosed. About RedSail Media RedSail Media, a PRIMIS Company, is a premier provider of ‘beyond-the-click’ performance marketing services. The company’s online lead generation network maximizes advertiser ROI, by combining premium website partners and the industry’s most advanced lead generation technology. RedSail monetizes website affiliates’ audiences while providing the highest standards and best practices on data protection, privacy, transparency, and user experience. RedSail Media is located at 64 Wall Street Suite 304, Norwalk, CT 06850. www.redsailmedia.com. About PRIMIS Marketing Group The PRIMIS Marketing Group is an industry-leading marketing information solutions provider. Our companies represent best-in-class services and technologies in data sourcing and enhancement, modeling and analysis, data management and optimization–within one client-focused organization. Our goal is to provide multi-channel marketers with integrated solutions that generate the marketing insight needed to find, acquire, retain and expand profitable customer relationships. The PRIMIS Marketing Group is sponsored by the private equity firm, Parthenon Capital. PRIMIS Marketing Group is located at 8755 W. Higgins Rd, Ste 190, Chicago, IL 60631. Phone 773.380.9000 or visit www.primismarketing.com About LYCOS, Inc.
LYCOS, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. LYCOS, Inc. operates search and technology websites that foster online communities, including the new LYCOS Cinema, which combines community with high-quality broadband video content. Other LYCOS products and sites include LYCOS.com, Hotbot.com, Tripod.com, Angelfire.com, LYCOS Mail, LYCOS Phone, LYCOS Entertainment, LYCOS Music, LYCOS Games and LYCOS Planet. LYCOS was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net
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