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Press Releases
PRIMIS Announces Re-Branding;
Divisions Integrate to Align and Optimize
Chicago, IL. January 22, 2007 —The PRIMIS Marketing Group announced a major re-branding initiative today. The move aligns three divisions under the AccuData Integrated Marketing (AccuData.com) umbrella offering a unified product and service mix designed to simplify and enhance the customer experience. The new identity will be reflected in all sales efforts and communications moving forward.
• AccuData America, is now known as AccuData Integrated Marketing, Data Solutions Group, Lynn Rovelstad, President
• MarketModels, Inc. is now known as AccuData Integrated Marketing, Performance Modeling Group, Stephen Webster, President
• HYPHOS 360, is now known as AccuData Integrated Marketing, Database Technologies Group, Rod Dillehay, President
• PRIMIS Marketing remains our parent company and will be displayed as AccuData Integrated Marketing, a PRIMIS Company, John Healy, President and CEO
According to PRIMIS President and CEO, John Healy, the re-branding represents the next level of a long term PRIMIS marketing strategy. He observed, "This is a natural/critical evolution of our strategy to buy, build and synergize the very best of the best in the direct marketing industry. We understand industry dynamics and the need to consolidate and optimize every opportunity and relationship. To do so, we must bring our customers clear and easy-to-navigate business solutions. Essentially, we are pulling all the pieces together to create an improved framework for the industry-leading products and services we already provide."
Enhancements include a unified website (AccuData.com) representing a single resource for data solutions, performance modeling, database technologies as well as co-registration services through RedSail Interactive. The organization’s leading count and order system, AccuLeads.com will not be impacted. Day-to-day business operations will not be effected.
About PRIMIS Marketing Group
The PRIMIS Marketing Group is an industry-leading marketing information solutions provider. Our companies represent best-in-class services and technologies in data sourcing and enhancement, modeling and analysis, data management and optimization– within one client-focused organization. Our goal is to provide multi-channel marketers with integrated solutions that generate the marketing insight needed to find, acquire, retain and expand profitable customer relationships. The PRIMIS Marketing Group is sponsored by the private equity firm, Parthenon Capital. PRIMIS Marketing Group is located at 8755 W. Higgins Rd, Ste 190, Chicago, IL 60631. Phone 773.380.9000
Amy Scott
PRIMIS Marketing Group
Ph: 239-425-4309
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